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Hello all,
I'm looking for some advice. My event website was last year running as a section of a much larger Joomla installation running 3 or 4 separate sites within the same organization. We used BSQ stats for statistics and reported about 1000 hits per day for the event site. This is before I took over as webmaster of the site, so I don't have many details.
This year I moved the event site to its own Joomla installation and decided to use the Google Analytics Tracking Module. The numbers are alarmingly different from what was reported at the same time last year (only about 100 visitors per day.) We have to report these numbers to our sponsors and it could jeopardize our funding to report such a decline in traffic.
I don't believe that we're actually getting less traffic than we were last year -- in fact, we should be getting more since I really improved the site. Our Google rank is up to #3 and we're doing some pretty strong promotion.
It could be that the numbers reported last year were a pageview count instead of a visitor count, or that they were an aggregate sum of hits from ALL the sites in the Joomla installation, but I still don't think that would account for such a dramatic difference. The event is pretty large and I would think we'd get more traffic than 100 visitors per day.
Is it possible that GA isn't tracking 100% of my site traffic? How would I even know if this is the case?
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